Why Your Website Might Be Costing You Sales (And How to Fix It!)
- Jack Thomas
- Apr 8
- 4 min read
Hey there! If you’ve got a business in Edmonton—or honestly, anywhere—and you have a website, this blog post is for you.
Let me ask you something super simple:
Is your website actually helping your business grow? Or is it just... there?
You might think, “Well, it’s online, it looks okay, people can find me. So, it’s good enough, right?”
Wrong.
Just like a leaky pipe can quietly ruin your home, a weak website can quietly kill your sales. But don’t worry—we’re going to break it all down for you with real examples, fun tips, and a simple path forward.
We recently shared 5 super helpful PDF articles on top submission sites, and today we’re diving into what each one covers—and why you should care.
1. One Bad Website = Thousands in Lost Revenue
This one’s a wake-up call!
Your website isn’t just a fancy digital brochure. It’s your 24/7 sales team. But what happens if your team is asleep on the job?
This article shows how even one poorly designed website can cost businesses in Edmonton thousands of dollars. Whether it's slow load times, clunky navigation, or broken links, people leave—and they don’t come back.
Takeaway: If your website isn’t fast, clear, and mobile-friendly, you’re losing money. Period.
2. Web Development Red Flags to Watch For
This one is all about what to watch out for when hiring a web agency or freelancer.
Imagine this: You hire someone to build your dream site. But they ghost you after two months. Or worse, they build something pretty—but totally useless.
This guide highlights major red flags like:
Over-promising and under-delivering
No clear timeline
Zero strategy behind the design
Takeaway: Great web developers don’t just build—they plan, communicate, and deliver real results. Make sure you're hiring the right partner.
3. Think Your Website Is “Good Enough”? Think Again.
Ah, the ol’ “it’s fine the way it is” mindset.
But the truth is, “good enough” doesn’t cut it anymore. In a world where customers decide in seconds whether to stay on your page, your website has to wow them fast.
This article shows real examples of sites that looked okay—but failed to convert visitors into customers.
Takeaway: Even if your website looks nice, it might not be doing its job. It needs to guide visitors, answer their questions, and lead them to action.
4. No Strategy = No Sales
This one is a game-changer.
What if we told you a strategy-first website could double your conversions? That’s exactly what this guide explains.
Too many websites are built without goals:
No call-to-action (CTA)
No understanding of customer journey
No tracking of what’s working or not
Takeaway: Before you design anything, figure out what your website needs to do. Strategy comes first—design comes after.
5. Your Website Is Leaking Sales! Here’s How to Fix It
This one might be our favorite—it’s practical and to the point.
Like a house with tiny leaks, your website might be losing sales in small, sneaky ways:
Confusing navigation
No mobile optimization
Weak content
Poor images or branding
This article shows you how to plug the leaks and turn your site into a conversion machine.
Takeaway: Small changes = big results. Fix the cracks, and you’ll stop losing customers who were already interested!
So... What Should You Do Next?
If your website is even slightly underperforming, you’ve got two choices:
Keep hoping it magically starts converting better (spoiler alert: it won’t).
Take action—and start winning more customers online.
Here’s a simple checklist to get you started:
✅ Load Time: Your website should load in under 3 seconds.
✅ Mobile-Friendly: More than half your visitors are on their phones.
✅ Clear CTA: Tell people exactly what you want them to do.
✅ Trust Elements: Show testimonials, reviews, logos, and results.
✅ Content That Helps: Don’t just talk about yourself—help your customers solve problems.
Wait... Can I Do This on My Own?
Some things you can totally DIY. But when it comes to building a high-converting, strategy-based website? That’s where the pros come in.
Imagine if your website actually brought in leads while you sleep. Sounds good, right?
That’s what we help with.
If your current website feels like a digital ghost town—or if you’re just not sure where to start—let’s talk.
No pressure, no tech talk. Just a quick chat to see if we can turn your website into your best employee.
Final Thoughts
Your website is more than just a place people “visit.” It’s a tool. A powerful one. But only if you build it the right way.
So don’t settle for “good enough.” You deserve better—and so do your customers.
Start small. Fix what’s broken. Think like your customer. And if you need a guide on the journey, we’re here to help.
Check out those 5 PDF guides again. Bookmark them. Share them. Use them. They’re free, helpful, and made just for businesses like yours.
Now go out there and own the web. Your future customers are waiting.
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