Why Your Website Is Not Ranking on Google (And How to Fix It!)

So, you have a website. It looks great, works fine, and you’re excited for people to visit. But… no one is coming. Your website isn’t showing up on Google, and you’re left wondering, “What’s going on?”

Don’t worry! You’re not alone. A lot of business owners face this problem. The good news? You can fix it! In this blog, we’ll break down why your website isn’t ranking and how to turn things around—without all the confusing tech talk.

1. Your Website Is Invisible to Google

Imagine you open a brand-new store, but it’s hidden in a dark alley with no signs. Would people find it? Nope! That’s what happens when Google can’t “see” your website.

How to Fix It:

✅ Make sure Google knows your website exists. Submit your site to Google Search Console. It’s like giving Google a map to your website!

✅ Check if your site is being blocked. Sometimes, a tiny mistake in your settings can tell Google not to show your site. Oops!

✅ Use the right keywords. If someone is searching for "best pizza in town" and your website never mentions pizza, Google won’t show your site.

2. Your Website Loads Slower Than a Turtle

Nobody likes a slow website. If your pages take forever to load, visitors (and Google) will leave.

How to Fix It:

✅ Shrink your images. Huge images = slow site. Use tools like TinyPNG to make them smaller without losing quality.

✅ Cut out the unnecessary stuff. Too many plugins, animations, or videos? They slow things down.

✅ Use a good hosting provider. Cheap hosting can make your website lag. Invest in a better one for a faster experience.

3. Your Website Isn’t Mobile-Friendly

Did you know most people browse the internet on their phones? If your site looks weird or is hard to use on a phone, Google will push it down in rankings.

How to Fix It:

✅ Make sure your website adjusts to all screen sizes. A good developer or Edmonton web design services can help with this.

✅ Test your website. Use Google’s Mobile-Friendly Test to see how it looks on different devices.

✅ Simplify navigation. Make buttons and text easy to tap, so visitors don’t get frustrated.

4. Your Content Is… Well, Boring or Useless

Google wants to show helpful content. If your website is filled with outdated, boring, or copied information, it won’t rank well.

How to Fix It:

✅ Write content that answers real questions. Think about what your customers want to know and give them clear, helpful answers.

✅ Use simple, engaging language. No one wants to read a textbook when they’re looking for help!

✅ Update old content. Refresh your blogs and pages to keep them relevant.

5. No One is Linking to Your Website

Google sees backlinks (links from other websites to yours) as “votes of confidence.” If no one is linking to your site, Google thinks it’s not that important.

How to Fix It:

✅ Create amazing content. People will naturally share helpful or interesting posts.

✅ Reach out to other websites. Ask for backlinks or write guest posts to get your name out there.

✅ Get listed in directories. Local business directories help you get noticed.

6. Your Website Has Technical Issues

Sometimes, little technical problems stop Google from ranking your site. Broken links, messy code, or missing pages can hurt your rankings.

How to Fix It:

✅ Check for broken links. Use tools like Broken Link Checker to fix bad links.

✅ Make your URLs clean and simple. Instead of www.example.com/p=123, use www.example.com/best-tips.

✅ Keep your website secure. Google loves safe websites. Make sure you have an SSL certificate (your URL should start with https://).

7. You’re Not Using Google My Business

If you run a local business and you’re not on Google My Business, you’re missing out! This free tool helps your website show up when people search for businesses near them.

How to Fix It:

✅ Sign up for Google My Business. Fill in all the details about your business.

✅ Encourage happy customers to leave reviews. Good reviews make Google trust you more.

✅ Keep your info updated. Make sure your hours, address, and phone number are correct.

8. You’re Not Using SEO (Search Engine Optimization)

SEO is like giving Google clues about what your site is about. Without it, Google has a hard time understanding your website.

How to Fix It:

✅ Use the right keywords. If you offer custom web design services in Edmonton, include that phrase naturally in your content (like we did here!).

✅ Write strong page titles and descriptions. These help Google (and users) know what your page is about.

✅ Use headers and bullet points. They make content easier to read and help Google scan your site.

So, What’s Next?

If your website isn’t ranking, don’t panic! Start by checking these common issues and fixing them one by one. Sometimes, it takes time for changes to work, but if you stay consistent, your rankings will improve.

Want expert help? Digital Care Agency offers professional Custom web design services in Edmonton that can boost your rankings and get more visitors to your site. Let’s turn your website into a Google superstar!